Customer Relationship Management (CRM)
Customer Relationship Management (CRM) is a software solution that offers business owners a user-friendly way to keep track of all their communications and foster strong relationships with their potential and existing customers. By leveraging a CRM platform, enterprises can ensure sustained engagement with their clientele, rationalize workflows, and augment their financial performance.
The general workflow of the CRM software includes the following:
- Data Collection
- Data Analysis
- Lead Management
- Sales Pipeline Management
- Marketing Automation
- Customer Service
- Analytics & Reporting
AWS Solution & Architecture
For the purpose of integrating CRM software tools seamlessly into the AWS services the experts from ASCP GPUonCLOUD Pvt Ltd have proposed using services like Amazon Route 53 (for traffic routing), EC2 instances (for hosting CRM along with providing computing resources), Application Load Balancer (to distribute incoming traffic across multiple EC2 instances), Auto Scaling Group (to scale the EC2 instances with increasing workload), RDS (for storing and managing customer data), S3 (for Auto backup), EFS (allows multiple EC2 instances to access and store files in a central location), Amazon SNS (to send a notification to specified individuals), VPC, Security Groups (instance level protection)
Benefits- Sell Faster
- Reduce data entry
- Modern User Interface
- Mobile User Interface
- Manage Opportunities
- Track activities & call management
- Pipeline Management
- Lost / reactivate opportunities
- Reporting & Integration
- Various Dashboard views
- Integration with other tools
- Manage Leads Effectively
- Lead Nurturing & Scoring
- Deduplication
- Call to Actions
- Online acquisition
- Customers Management
- Customer preference management
- Maintain complete History
- Multiple address management
- Reporting & Integration
